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Marketing / Business Analyst

Job Title
Marketing / Business Analyst
Job ID
27075437
Duration
Location
Washington D.C.,  DC
Other Location
Description

Dynamic, Entrepreneurial Marketing Consulting Company is seeking a Marketing/Business Analyst to join our consulting team.  C2G Partners is an award-winning marketing and analytic consulting firm and has provided services to some of the world’s best known and most respected brands.  C2G delivers through onsite/offsite models on highly strategic marketing and analytic projects. C2G Partners’ expert Data Scientists develop solutions for our Fortune 500 clients to help determine their most valuable customers, define the optimal mix for customer rewards and loyalty, and create the right customer contact and channel strategy. Coupled with our Marketing Services, C2G Partners measures the success of our clients marketing campaigns and optimizes their ROI.

What you will do:

  • Marketing analytics, business analytics skill set:
    • multi-channel campaign design and annual contact strategy
    • campaign tracking and in-flight optimization (ie working with digital contact point for them to implement the media buys)
    • cross channel reporting, insights and interpretation, prescriptive recommendations for optimization of next campaign cycle
  • Business analytics, ROI analysis, and proformas:
    • market sizing and/or business opportunities (ie working with research on the cruise go-to-market strategy)
    • revenue projections by campaign, audience, channel

What you can do:

  • Manipulate datasets using SQL, SAS, Python etc. to drive business insight.  Or provide detailed query requests and leverage the dataset provided back from data or digital teams to perform the above
  • Use excel, power user (i.e. pivot tables, macros) preferred
  • Transform insights to power point presentations and present findings during pitches and/or to existing clients

What you bring:

  • Digital marketing knowledge, familiar with digital analytics (site analytics is a plus)
  • Agency experience- someone who has worked in cross functional, agile, environment
  • Hands-on experience with digital/big data platforms, e.g. cloud, liveramp, DMP is a bonus