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Campaign Analyst

Job Title
Campaign Analyst
Job ID
27076904
Duration
Location
Boston Area,  MA
Other Location
Description

Dynamic, Entrepreneurial Consulting Company seeking campaign analysts. If you’ve got entrepreneurial spirit, technically savvy, driven by results - AND want to be a part of significant growth, we’re looking for you! 

This is a Senior Campaign Strategy role in our Solutions Team.   You will be working with a multi-disciplinary team in defining and optimizing multichannel campaigns using combination of technical, analytical and strategic skills.   Insights fueling program development will be data-driven from their Teradata databases as well as other sources.  This individual will work with a major retail brand to develop over-arching omni-channel marketing plans making sure plans and tactics ladder up to business goals.

 

Responsibilities:

  • Develop data-driven marketing strategies that leverage customer insight, coupled with industry best practices to optimize customer value
  • Ability to create test design to measure the key campaign dimensions using SQL data strategies and targeting
  • Drive strategic optimization and implementation of omni-channel programs – evolving these programs -  targeting and audience planning, defining the customer journey, developing a testing plan, loyalty integration, and personalization.
  • Partnering with analytics team to derive actionable insights and identify opportunities
  • Understand the financial performance metrics and measuring and managing customer marketing investments, make recommendations to achieve client KPIs  
  • Understand the offline and digital marketing landscape and be able to speak to “best in class” deployment in Healthcare. Provide thought leadership to clients.

Qualifications: 

  • Bachelor's degree required. Master’s degree is preferred
  • 5+ years working with major clients with industry marketing experience.  Prior experience working with healthcare or retail clients is preferred but not required
  • Extensive understanding of database marketing (omni-channel, offline and online execution) – experience with email, CRM and contact strategy, segmentation and analytics required
  • Experience using SQL to define, and measure programs required; experience with Teradata and Tableau preferred.
  • Deep analytical acumen and understanding of database marketing principles that drive ROI.
  • Strong relationship building and listening skills to understand clients needs, can recognize a situation needing a resolution
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C2G Partners is a member of Whitegate Capital Partners' family of investments