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Sr. Marketing Analyst - Marketing Intelligence

Job Title
Sr. Marketing Analyst - Marketing Intelligence
Job ID
27076927
Duration
Location
Boston Area,  MA
Other Location
Ellicott City, MD
Description

Dynamic, Entrepreneurial Consulting Company seeking Senior Marketing Analyst – Marketing Intelligence. If you’ve got entrepreneurial spirit, technically savvy, driven by results - AND want to be a part of significant growth, we’re looking for you! 

 

Responsibilities:

 

* Work with client to translate Marketing strategy to specific analyses and resulting recommendations

* Work within a fast-paced, action-oriented environment

* Conduct analyses to support the business, across one or more areas of insight

* Present analysis findings and insights to the client Marketing organization

* Develop dashboard reports in Tableau to support the broader set of Marketing stakeholders

* Work with Decisioning platform and enterprise data in an EDW / Analytics Sandbox environment

* Collaborate with data team to configure fact tables that support the broader analytics team

* Collaborate and support other team members with data preparation, investigation, methodology and development

* Work directly with the client to understand business goals, methodology considerations and timing for analysis and reporting work

 

 

Qualifications:

 

Skills:
* Ability to provide thought leadership in core areas of responsibility/expertise, contributing to program strategy and recommendations

* Independent thinker, prepared to provide situational analysis and recommendations for moving things forward

* Ability to evaluate customer requirements and modify analyses and deliverables accordingly

* Ability to work closely with colleagues and client teams towards building a collective body of decisioning insights

* Strong SQL programming experience, preferably in a Teradata environment

* Strong knowledge of accessing and analyzing data in a data warehouse environment

* Ability to investigate data (vetting, anomaly detection and resolution, etc.)

* Excellent Tableau development skills

* Ability to craft data stories through visualizations

* Strong Excel skills 

* Bachelor’s Degree in a quantitative field (Masters Degree preferred)

 

Experience:
* 2+ years in marketing analytics 
* 2+ years of SQL programming experience

* 2+ years of Tableau or similar BI platform experience

* 2+ years data management experience

* 2+ years CRM experience preferred

 

 

 

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