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Director, Advanced Audience Analytics (Adobe)

Job Title
Director, Advanced Audience Analytics (Adobe)
Job ID
27082980
Duration
Location
Washington DC,  DC
Other Location
New York, NY
Description

Dynamic, Entrepreneurial Marketing Consulting Company is seeking an Adobe Audience Analytics Lead,  to join our bench Data Science consulting team.  The Lead will drive, implement and execute audience targeting and strategy for our Fortune 500 clients. We seek a self-starter who can quickly ramp up on new technologies.

 

C2G Partners is an award-winning marketing and analytic consulting firm and has provided services to some of the world’s best known and most respected brands.  C2G delivers through onsite/offsite models on highly strategic marketing and analytic projects. C2G Partners’ expert Data Scientists develop solutions for our Fortune 500 clients to help determine their most valuable customers, define the optimal mix for customer rewards and loyalty, and create the right customer contact and channel strategy. Coupled with our Marketing Services, C2G Partners measures the success of our clients marketing campaigns and optimizes their ROI.

 

 

 

Responsibilities:

 

  • Create and maintain audience strategies across Adobe as well as other advertising platforms and formats (BlueKai, Krux)
  • Leverage DMP's to analyze, create and syndicate audience segments
  • Develop testing and targeting strategies
  • Data and analytics driven decision making
  • Ability to plan and manage to campaign and media schedules
  • Use statistics and programming skills to develop audience targeting, segmentation and measurement solutions in a public cloud environment
  • Generate audience insights by merging and analyzing large customer and prospect datasets
  • Develop predictive models for audience selection and activation
  • Support media campaign execution, by partnering with agency teams for syndication of segments and coordination across other channel execution
  • Develop presentations around analytical outcomes to clients in a business-friendly manner

·       Self Starter with ability to quickly ramp up on new technologies

 

 Job Experience

·       5+ years experience in digital analytics  at a digital agency,  including experience with Adobe Audience

·       Hands on experience creating insights from using raw digital data (site analytics, adservers logs)

  • Experience using statistical techniques such as regression, ANOVA, cluster analysis, factor analysis and experimental design, etc. to solve business problems
  • Experience with Amazon / Google public cloud environment (preferred but not required)
  • Demonstrated ability to tie data to business objectives, and tell a cohesive story

·        Consulting, agency or ad tech experience required

 

Required Qualifications:

 

Education:  MBA or graduate degree in quantitative field preferred

Computing Experience:  Extensive experience with SQL and R or SAS

Communication Skills:  Excellent written and oral presentation skills

Client Management: Ability to manage client expectations, delivery and provide thought leadership

Additional Skills:  Strong problem solving and consulting skills; takes initiative

 

 

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C2G Partners is a member of Whitegate Capital Partners' family of investments